Yves Béhar

Yves Béhar

Yves Béhar

Béhar studied drawing and industrial design in Europe and the United States of America, and graduated from the Art Center College of Design, Industrial Design Department, California.

Béhar is the founder of Fuseproject, and integrated design agency holding the purpose of developing the emotional experience of brands through story telling. The works of Fuseproject design team with different experiences and talents cover the product, environment, graphic, packaging and strategy processes. Béhar’s designs and creativity expands to different areas like technology, furniture, sports, life style and fashion. Some of Béhar’s clients include Herman Miller, MINI, Nike, Cassina, Microsoft, Hussein Chalayan, Swarovski, Birkenstock, Toshiba, Sony, One Laptop per Child (OLPC), Target and Coca Cola.

Prior to founding Fuseproject in 1999, Béhar was the design leader at the Silicon Valley offices of Frog design and Lunar Design, developing product identities for clients such as Apple, Hewlett-Packard, and Silicon Graphics.


Béhar’s approach is to unite new technologies and unique functions with a humanistic point of view. By mixing pragmatism and poetry, Béhar applies innovative ideas to products, adding stories and messages to the product experience. This unique approach brought him international recognition in museums and competitions.

In 2004, Béhar’s works were included in two solo shows at the San Francisco Museum of Modern Art and Musée de Design et d’Arts Appliqués Contemporains (Museum of Contemporary Design and Applied Arts- MUDAC) in Lausanne, Switzerland. Béhar was awarded the prestigious National Design Award for industrial design, from the Cooper-Hewitt Smithsonian National Design Museum

Some of Béhar’s other awards are IDEA/Business Week, Red Dot, ID Magazine, D&AD and If Industrie Hannover. Apart from private collections, his works are in the permanent collections of NY MOMA, Cooper-Hewitt National Design Museum, the SF MOMA, the Munich Museum of Applied Arts and the Chicago Athenaeum Museum.

Béhar has chaired the Industrial Design Department California College of the Arts (COCA) since 2005.


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